On the 24th, the Japan Home Staging Association released the results of its “8th Home Staging Implementation Survey,” conducted online among association members.
The survey, covering January 1 to December 31, 2024, received responses from 171 real estate professionals and 136 home staging businesses.
For properties for sale, the average time to close after home staging was less than one month for 30% of cases—the highest proportion. This was followed by within three months (22%) and within two weeks (19%). The average cost per home staging project was most commonly between 100,000 and 200,000 yen (31%), followed by 50,000–100,000 yen (25%) and 200,000–300,000 yen (23%). The top criteria for implementing home staging were “properties that are difficult to sell” (43%), “high-priced properties” (38%), and “all properties” (26%).
Regarding trends, 18% of respondents reported a significant increase in home staging for properties for sale compared to the previous year, while 36% noted a slight increase—indicating a growing adoption overall.
For rental properties, the average time from home staging to contract was within two months (30%), within one month (29%), and within two weeks (20%). The most common home staging cost was equivalent to 1–1.5 months’ rent (32% each), followed by half a month’s rent (17%). The main reasons for staging rentals were “long-term vacancy” (44%), “high rent” (37%), and “difficult to move in” (35%).
Compared to before home staging, 55% said the time to contract was “slightly shortened (1 week to 1 month),” while 17% reported it was “significantly shortened (over one month).” Notably, 60% of respondents said home staging enabled a rent increase, with 50% able to raise rent by 1–4% and 10% by 5% or more.
The full “Home Staging White Paper 2024,” including detailed survey results, is available on the association’s website.
Reprinted from: Real Estate Distribution Research Institute Co., Ltd. "R.E.port"
・ The copyright of the document belongs to the source Real Estate Distribution Research Institute Co., Ltd.
・ Please note that even if the user suffers any damage in the course of use, Minami Aoyama Real Estate and Real Estate Distribution Research Institute Co., Ltd. will not be liable for any civil liability.
・The content of the news may be corrected. For the latest information, please check the original article of Real Estate Distribution Research Institute Co., Ltd.
List of Contents